Reinhold Kesler

Reinhold Kesler

Senior Research Associate

University of Zurich

I am a senior research associate at the University of Zurich and affiliated with the ZEW Mannheim. In addition, I am part of the Digital Economy Network. I hold a PhD in Management & Economics from the University of Zurich.

My research agenda involves studying the power of digital platforms and the value of user data by means of innovative data collection and state-of-the-art empirical methods. Besides publications in renowned journals, my research also achieved great resonance among policymakers and in the media.

You can download my CV here.

Interests
  • Digitization
  • Marketing & Innovation
  • Competition Policy & Regulation
Education
  • PhD in Management & Economics, 2019

    University of Zurich

  • MSc in Economics, 2015

    University of Mannheim

  • BSc in Economics, 2013

    University of Mannheim

Publications

(2022). Vertical Integration of Platforms and Product Prominence. Quantitative Marketing and Economics, 20, 353-395.

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(2022). Let the User Speak: Is Feedback on Facebook a Source of Firms' Innovation?. Information Economics and Policy, 60:100991.

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(2021). Big Tech Acquisitions - Towards Empirical Evidence. Journal of European Competition Law & Practice, 12(6):471–478.

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(2020). Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection. Marketing Science, 39(1):92-116.

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(2018). Evaluation of Best Price Clauses in Online Hotel Bookings. International Journal of Industrial Organization, 61:542-571.

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Working         Papers

(2024). The Interplay Between Product Variety and Customer Retention: Theory and Evidence. Working Paper.

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(2022). GDPR and the Lost Generation of Innovative Apps. NBER Working Paper 30028.

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(2021). Competitors' Reactions to Big Tech Acquisitions: Evidence from Mobile Apps. DIW Discussion Papers 1987.

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(2019). Competition and Privacy in Online Markets: Evidence from the Mobile App Industry. ZEW Discussion Paper No. 19-064.

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